A Fitness Marketing Plan To Help in Health Club Membership Sales And Gym Promotions

If you are contemplating joining a gym or health club, you probably have many choices. Here are a few of the secrets you should consider when narrowing down your list and finding the one most beneficial to you. In one sense, I hate to cover these points because they do not apply to all gyms and health clubs – but I have experienced enough of these over the years to know that they are a major concern for the novice getting ready to join.

Overcrowding As with almost all US workoutpro businesses, gyms and health clubs operate with the sole purpose of making a profit. Unfortunately, many businesses take this to excess so that it conflicts with the health/fitness and safety of its members. One sad statistic that most gyms and health clubs operate from is that only 10-20% of it’s membership uses the facilities on a regular basis (3-5 times per week). Thus memberships and profitability are based on totally unreasonable membership enrollments of 1000-5000. Can you imagine if/when large numbers show up at the same time? The risk is total chaos – not to mention the lack of adequate instruction, etc. So ask how many members the gym has and whether they work on the 10-20% rule.

  1. Inadequately Trained Staff Another issue arising from the focus on profitability is that many owners hire sales oriented staff that look good, and can talk anyone into a membership, but when it comes to a true working knowledge of fitness and health safety, they fall alarmingly short. Be sure to confirm that the instructor that works with you has a minimum of a national certification from a respected association such as the ACSM (American College of Sports Medicine) or the NSCA (National Strength and Conditioning Association). Ideally they would have a 4-year B.Sc. in Physical Education from a good college or university.